When you publish a gig on Upkazi, your title is the very first thing clients see. It’s your handshake, your introduction, and your promise - all in one short sentence. That’s why we have a very strict rule:
Every Upkazi gig title must begin with the words “I will.”
This is not optional. It is a mandatory requirement we enforce to ensure professionalism, clarity, and client trust.
Why “I Will” Matters
Freelancing is about offering a service. Clients come to Upkazi because they want someone who is ready to take action. Starting your title with “I will” puts you directly in that action mindset:
- Client-focused: Instead of just saying “Logo design,” you are telling the client: I will design a logo for you.
- Professional tone: It shows you are serious about your service.
- Discoverability: Clients search using phrases like “I need someone who will design my logo”. Gig titles starting with “I will” match naturally with search intent.
- Consistency: It creates a standard across the platform, so every gig looks neat, professional, and easy to browse.
Think about it: which one would you trust more?
- Graphic Design Services (wrong)
- I will design a modern business logo (correct)
Capitalization Rules
To maintain a clean, professional look across all gigs, we enforce the following style rules:
- Only the first word (“I”) should be capitalized.
- All other words should be in lowercase, including names or brands (e.g., microsoft, facebook, uganda).
- No FULL CAPS or Capitalise Each - it looks unprofessional and spammy.
- No full stop at the end of the gig title. Titles are not sentences; they are service headlines.
Examples:
Correct:
- I will create a responsive wordpress website
- I will manage your facebook ads campaign
- I will translate english to french
Incorrect:
- I WILL CREATE A RESPONSIVE WORDPRESS WEBSITE (all caps)
- I will Create A Responsive WordPress Website (every word capitalized)
- I will create a responsive wordpress website. (ends with a full stop)
One Gig = One Service
Another mistake many freelancers make is trying to combine multiple services into one gig. For example:
I will design logos + websites + write content
This makes your gig confusing and unattractive to clients. Each gig should focus on one clear service only. If you have multiple skills, that’s great! But you should create separate gigs for each service.
Correct:
- I will design a modern business logo
- I will build a professional wordpress website
- I will write SEO-optimized blog articles
Remember: Upkazi allows you to publish multiple gigs. Use that to your advantage instead of cramming everything into one.
Enforcement Policy
From today, gigs that don’t follow these rules will not be approved.
- Gigs that don’t start with “I will” will be rejected.
- Gigs with wrong capitalization or full stops will be rejected.
- Gigs combining multiple unrelated services will be rejected.
- Freelancers will be required to edit and resubmit their gigs for approval before they go live.
This is not about making things difficult - it’s about protecting your reputation as a freelancer and making Upkazi a professional platform clients can trust.
Why This Benefits You
Following this rule is not just about compliance; it’s about sales. A clean, professional gig title means:
- More clicks: Clients are more likely to open your gig.
- Higher trust: A clear, professional promise creates confidence.
- Better ranking: Our search algorithm favors gigs that meet the platform standards.
- Faster approval: You avoid unnecessary delays and rejections.
In short: better gig titles = more jobs = more money in your pocket.
Final Thoughts
At Upkazi, we believe Africa’s freelancers deserve a platform that competes with the world’s best. That means maintaining strict quality standards.
So when you create your next gig, remember the golden rule:
Your gig title must begin with “I will” - clean, lowercase, professional, no full stop, and focused on one service.
Anything else will be rejected and sent back for resubmission.
Let’s work together to keep Upkazi professional, trustworthy, and client-friendly.
